ABC Carpet & Home (ABC) uses a retail formula of “beauty, wellness, and wisdom. Beauty being of creativity and individuality, as well as celebrating the expression of natural resources in their pure form.” Wellness is represented in ABC products, sourced to foster a healthy home and planet for all. The folks at ABC work to stay educated about sustainability and to share that wisdom with customers.
In 2004, ABC registered a trademark for its “goodwood” icon. Once ABC receives proper certification, a SKU is marked “goodwood”. When a tag prints, the icon appears, notifying the sales person that this particular piece has proper certification.
In fact, ABC has created a variety of icons to clearly lay out its standards for social and environmental transformation. ABC hopes these icons will stand as a conduit for change in industry practices; a platform where commerce is a catalyst for green solutions; and a space where the ABC community can cultivate both healthy homes and a healthy planet.
One important aspect of responsible wood use is justice for those who live and work in and around the forests. ABC supports a wide array of local and global initiatives through the ABC Home & Planet Foundation. The ABC website features a portal through which you can donate to select organizations.
ABC recruits employees who have knowledge of global initiatives, or simply really care about our planet. ABC partners with Rainforest Alliance in training buyers and the sales team. All salespeople are trained and provided with employee handbooks that identify how and why ABC sources sustainable materials. A call to action book, which acts as a progressive commerce sourcing guide, sits on everyone’s desk for further education. It explains the impact of the materials they source, along with what certificates to look for and what questions to ask. This valuable information not only makes the pieces more special, but gives customers peace of mind.
ABC’s sourcing guide also educates employees about other things to look for when purchasing products responsibly. Included is information about textile certifications, what product toxins to avoid, alternative energy, recycled materials, working with cooperatives, fair wages and safe working conditions, the importance of sourcing locally, and much more.
If all manufacturers stay committed to the health of our planet through responsible sourcing, we will start to see real change take place. Through its practices, ABC hopes to create a ripple effect of consciousness into action.
Thank you for taking the time to read about how ABC Carpet and Home help protects the planet. We hope you will use this information to make more informed choices about your next furniture purchase.